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unusual alliance

Jacob & Co. and Bugatti have joined forces in an unexpected alliance that showcases the best of both worlds, the luxury and sophistication of the watch brand and the ultra-luxury of Bugatti, which celebrates the brand's 110th anniversary this year. Two distinct Different styles and aesthetic DNA can reflect a common taste for non-mainstream and exclusive. The result are two watches that won't go unnoticed: the Bugatti Chrono Edition Limitée 110 Ans and the Twin Turbo Furious Bugatti Edition. We met Jacob Arabo, founder and president of Jacob & Co., and Stephan Winkelmann, president of Bugatti, to tell us the story at Baselworld.

How did this alliance come about?

STEPHAN WINKELMANN: Bugatti is at the pinnacle of the automotive world, which is a small world.replica luxury watches. Brands like ours have the opportunity to form partnerships that don't diminish the value of a brand, but instead strengthen its uniqueness and are good business. In this regard, the most important association between brands is with watch brands. At Bugatti we searched among many companies for our potential partners and we chose Jacob & Co. For me, its founder, Jacob Arabo, is a man of great strength and transformative spirit. He always wants to do new things and resists the established. He is a curious person and eager to innovate, which I think is very positive for our collective future. We'll see how this alliance develops... Right now we have two watches, and this year we're celebrating Bugatti's 110th anniversary, and they're really good: Bugatti Chrono Edition Limitée 110 Ans Carbon Fiber Case. The other is the Twin Turbo Furious Bugatti Edition, limited to 39 units. Its blue inner bezel is inspired by the dashboard of the Bugatti Chiron, and it has two tourbillons and three case variants: 18 in carbon fiber, 18 in rose gold, and three with diamonds. It's not just about the watches, it's about the whole customer base and potential customers who will now be able to attend events with us as well as events with Jacob & Co and vice versa.

Jacob & Co. is not the brand we imagine you will be associated with. Bugatti is an ultra-luxury car brand that emphasizes technology and speed. Jacob & Co. Luxurious to the point of extravagance, with gemstones, colours, diamonds... and at the same time, another very scientific complication. Which 'face' in Jacob & Co. do you most identify with? replica watches for sale

SW: Both. We also make men's and women's jewelry with the Bugatti concept, but with these two watches, I see two levels: one is a great complication created for the Bugatti owner - in fact, Jacob is about to buy one - which requires Everything is at a very high level: technology, design, quality and exclusivity. But there's a second tier, designed for watch lovers who also value big car brands like Bugatti, and can pick up this watch at a price that's not as hard to pay as a high-end version. .

In the late 20th and early 21st century, Bugatti was associated with other high quality replica watches brands such as Parmigiani Fleurier Bugatti Type 390. Do you think that the possibilities for the watchmaking industry to interpret engineering in the automotive industry are limited?

SW: What I love about Jacob & Co. is their ability to develop something completely new from time to time, I wouldn't say every year, but it's a promise we made to ourselves: always look forward. Jacob will be able to explain it better.

JACOB ARABO: I saw this on the Chrono Edition Limitée 110 Ans: I want to make watches for people who want a simpler, easier to use timepiece, who may not be able to buy a Bugatti but feel good about owning a Bugatti watch 36 A thousand euros. We will continue to do so. This year we have two models, next year we may have another two, a super complex model related to engineering, the car itself, speed.

SW: Jacob came at the right time, he was destined to do this job, which is why we formed an alliance, because we firmly believe that the development zone can be an important catalyst for innovation between two brands. Replica Richard Mille Felipe Massa